Interview with Mansi Madan Tripathy,Chief Marketing Officer, Lubricants, Shell India Markets Pvt Ltd

When the consumer is walking in here we are trying to provide him the entire experience, they get their RFIDs, take selfies, they can do their power, do a dyno test where they can actually test the power of their bi...

Interview with Vivek Pareek & Akhileshwar Jha of Shell

Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....

Interview with Ayush Lohia, Director, UM Lohia Two Wheelers Pvt Ltd

We are getting a very fabulous response from the bikers here. They are seeing something different from the RE, Avenger and from the other heavy bikes. The UM bike is positioned between a Harley and a RE. They are ve...




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